Finding paying customers for your sustainable product or service is not always easy. Brainstorming on possible underlying needs can help...

As the design world is moving forward, I ask myself a philosophical question: is Product Design the same as Customer Experience Design?...

Without a customer there is no business. Sounds straightforward, but reality shows it’s quite a challenge. From clothing made of nettles...

With increasing attention for the circular economy, more and more companies are aware that our way of consuming is reaching its limits....

Let’s take a look at donuts. As Nicolina Savelli explains very well: you have plain unglazed ones and they are okay. It’s like good...