Vereijken Hooijer

Create a healthy pig business

Approach
Business Experiments to identify new business models

Output

A business model that balances multiple stakeholder perspectives

"It is clear what we need to focus on first"

Once upon a time there was a passionate farmer who struggled to invest in the well-being of pigs is a sustainable way.

There is plenty of choice in sustainable or well-being investments, but the return on these investments are too low.

Until Vereijken Hooijer offered a service where, instead of paying for the stable, farmers pay for (1) insights in data and (2. learnings from other farmers to increase their revenue.

Suddenly the farmer can access tools to improve the well-being of pigs and be more sustainable, which makes him proud to be a farmer again.